STM Analytics

CV Guide for STM Analytics Users

Everything you need to create a standout, one-page CV that gets noticed.

Why Your CV Matters

Have you ever wondered why your resume isn't getting the attention it deserves? Common mistakes — cluttered layouts, irrelevant details, and lack of focus — can turn off potential employers before they even read a word.

A strong CV should be clear, concise, and tailored to the specific role. Keep it to one page, use reverse-chronological order for experience, and lead with your strongest achievements.

Why Resumes Fail One-Page CV Audio Guide
Quick Tips Checklist
  • Keep it to one page — ruthlessly cut anything irrelevant
  • Tailor your CV to each job description
  • Use bullet points, not paragraphs, for experience
  • Lead each bullet with a strong action verb (Led, Built, Increased…)
  • Quantify achievements wherever possible (25% increase, 3-person team…)
  • No jargon — write for a general hiring manager, not a specialist
  • Proofread twice; typos signal carelessness
CV STRUCTURE
1 Contact Information
Name[Your Full Name]
Phone[Your Phone Number]
Email[Your Professional Email]
LinkedIn[Link to LinkedIn / Portfolio]
Location[City, Country — no need for full address]
2 Personal Statement

2–3 sentences max. State who you are, what you bring, and what you're looking for. Tailor this to every application.

"Experienced marketing professional with 5+ years specialising in digital strategy and content. Proven track record of increasing web traffic by 25% and growing social engagement. Seeking to bring data-driven creativity to the marketing team at XYZ Company."
3 Work Experience

List roles in reverse chronological order. For each role include: job title, company, location, dates, and 2–4 achievement-focused bullets.

Marketing Specialist — XYZ Company, Cape Town  Jun 2018 – Present
  • Developed digital campaigns, driving a 25% increase in website traffic
  • Managed social media, growing follower engagement by 30%
  • Analysed competitor trends to inform quarterly strategy
4 Education

Include your highest qualifications. Add relevant coursework only if you're a recent graduate.

Bachelor of Arts in Marketing — University of Cape Town  2018
Relevant coursework: Digital Marketing, Consumer Behaviour, Market Research
5 Skills

List only skills relevant to the role. Group by category if you have many.

Digital Marketing SEO / SEM Content Creation Data Analysis Project Management Team Collaboration
6 Certifications & Awards
  • Google Analytics Certified
  • HubSpot Inbound Marketing Certification
  • Employee of the Month — XYZ Company, Dec 2020
7 Hobbies & Interests (optional)

Only include if they add character or are genuinely relevant to the role. Keep it brief.

  • Volunteer at local animal shelter
  • Avid traveller and photographer
  • Member of a local book club
8 References

You can list 1–2 references or simply write "Available on request" to save space.

Jane Doe — Marketing Manager, XYZ Company
jane.doe@example.com  ·  +27 123 456 7890